🎯 Facebook Ads Campaign Strategy – Digital Marketing Course (₹10K)
1. Target Audience Setup
Demographics
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Age: 18–24 (college-going)
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Gender: All (slightly tilt towards Males 60% / Females 40%, since both aspire but males often spend more on online courses in India)
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Education: Currently studying in college / recent graduates
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Location: Focus only on Metro & Tier-1 cities (where family affordability is higher)
👉 Major Cities:
Delhi NCR (Delhi, Gurgaon, Noida), Mumbai, Pune, Bangalore, Hyderabad, Chennai, Kolkata, Chandigarh, Ahmedabad.
Device Targeting
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70% mobile (Instagram + FB app)
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30% desktop/laptop (students serious for learning DM usually own a laptop)
2. Interest-Based Targeting (Keywords to use in Facebook Ads Manager)
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Digital Marketing
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Social Media Marketing
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SEO, Google Ads, Facebook Ads
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Startups in India
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Entrepreneurship / Side Hustle
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Freelancing (Upwork, Fiverr)
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Blogging / YouTube
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E-commerce (Amazon Sellers, Shopify, Flipkart Sellers)
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Career Development, Job Portals (LinkedIn, Naukri, Indeed)
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Business & Finance Magazines (Entrepreneur, Economic Times, Forbes India)
3. Biggest Pain Points (10)
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Still dependent on parents for pocket money.
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Struggling to balance study + earning.
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No job-ready skills, only theory.
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Scared of post-college unemployment.
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Everyone is doing MBA/Engineering → too much competition.
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Fear of being “left behind” in digital age.
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No confidence to earn online.
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Overwhelmed by too much free YouTube content.
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Wasting time on social media instead of monetizing it.
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Low monthly income opportunities in part-time jobs (₹5–8k max).
4. Roadblocks (10)
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“I don’t have enough time with studies.”
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Confused about which skill is in-demand.
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Fear of wasting money on a useless course.
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No idea how freelancing or internships actually work.
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Parents don’t trust online courses.
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Fear that ₹10k is too much investment.
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Doubt: “Will I really get clients or a job?”
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Lack of laptop or good Wi-Fi.
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Think digital marketing is only for MBAs or professionals.
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Afraid of scams/fake promises.
5. Buying Triggers (10)
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Testimonials of college students earning while studying.
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EMI option (easy monthly installments).
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Placement guarantee / internship included.
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Free demo class with real practical training.
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Certificate recognized by companies.
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Success stories of freelancing (₹20k+ earnings).
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“Learn once → lifetime earning skill” positioning.
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Parents convinced by career benefit.
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Showing course is cheaper than a smartphone but gives lifelong income.
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Urgency: Limited seats / Offer ends soon.
6. Ad Copy Angles (Examples)
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🚀 “Still asking money from parents? Learn Digital Marketing & start earning while studying!”
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🎓 “College degree will take 3 years… Digital skills can start paying you in 3 months.”
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💻 “Join India’s most trusted 10K Digital Marketing Course – Build skills, earn clients, secure your future.”
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🔑 “Don’t wait for graduation → Start freelancing NOW with Digital Marketing skills.”
7. Campaign Structure
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Campaign Objective: Lead Generation (for calls + WhatsApp opt-in)
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Ad Placements:
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Instagram Reels & Stories (primary for college students)
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Facebook Feed
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Facebook Groups (student & career-related)
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Budget Split:
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60% on Instagram (high student usage)
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30% on Facebook Feed
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10% Retargeting (warm audience: demo class viewers, website visitors)
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✅ With this setup, you will only attract serious, career-focused students who:
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Belong to families with disposable income (metros).
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Have high need (want income + skills while studying).
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Have high paying capacity (₹10K is affordable for them).
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