Beginner's guide to SEO and How it helps in rank a Website in Search Engine

What is SEO?

The full form of SEO is search engine optimization. SEO is done on a website, blog or even on Youtube channel to drive traffic. If your Youtube channel and site are struggling in getting views than SEO helps to bring free and organic traffic to your site.

 Through SEO our website gain-

• Quality of traffic
• Quantity of traffic
• Organic traffic

How SEO works

Search engine wants to provide the best services for their users. This means delivering results on search engine page that not only high quality but also relevant to what the person is looking for. To do this, Search engine will scan or crawl different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords.

Search engine scan every bit of site like if the side is user friendly or not and reward with high ranking on search engine results page. There are several factor in doing SEO  of a site by applying this factor in effective manner in site on can rank there site on any search engine without paying anything.

Factors effecting SEO working

1. Keyword research- 

A Keyword is the word that a user enter on a search engine when looking for something. In SEO Keyword research plays the primary role once they find a niche keyword, they expand on it to find similar keyword. Different paid and free tools are used in keyword research.

2. Meta Tags-

Meta tags are snippets of text that describe a page's content, the meta tags don't appear on the page itself, but only in the page's source code. Meta tags are essentially little content descriptors that help tell search engines what a Web page is about.

3.Content Optimization -

Content optimization is the process of making good and sure content. content is written in a way that it can reach to the largest no. of  possible targeted audience. this process includes making sure keyword are present, adding meta tags and relevant links the content must be relevant and user friendly. Image and headline must be relevant to content.

4. Anchor linking-

Anchor links are the clickable text in an HTML hyperlink. In XML terms the anchor text is the content of the element, provided that the content is text. This can be apply anywhere on URL, Domain, Keyword.

5. Footer Optimization-

• Don't overstuff keywords in anchor text.
• cross linking is ok, just do it naturally that it does'nt look like only foe SEO purpose.
• Make links relevant and useful.
• organize the link.

6.Site map-

A Site map is a list of pages in a website within a domain. On primary bases there are three type of site maps

• Site map that is used during the planning process of a website.
• Human visible listing which is called on page activity.
• Structured listing intended for web crawlers of search engines.

7. Social Media-

Social networking sites are the most engaging platforms across the world. so, anyone can gain audience from there. One can make pages and account on different social media networks and share there links on there main website and can also do advertising on different social platforms like facebook and instagram on has to do regular update on social sites to get audience on website.

8. Direct Submission-

It refers to direct submission of website to a search engine.it is a form of internet marketing that helps a webmaster increase the ranking of a web pageor pages. The more the number of search engine submission of our website the more we get traffic on our site. it is a effective tool of web promotion.