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What is HTML for Digital Marketers a short introduction

manisha 4:45 PM

HTML Tag and its usage:-

HTML (hypertext terminology ) is that the standard markup language for sites, allowing us to format features on a page like images and text. Understanding HTML can help marketers and content teams to:

  • understand the content on our websites.
  • improve program optimization (SEO)
  • improve usability, website design, and conversion rate optimization (CRO)
  • identify and fix problems with our content formatting and other code

Basic HTML Tags

  • <b>This text is bold</b>                                    
  • <strong>This is an alternative bold tag</strong>
  • <i>This text will be italic</i>                                       
  • <em>This is an alternative italic tag</em>
  • <u>This text will be underlined</u>
  • <p>This text is in a new paragraph</p>
  • <br>Line break (no end tag necessary)
  • <head>The head tags appear at the top of the page and will often include page titles, meta descriptions, JavaScript and more</head>
  • <body>The body tags encompass the main page content your visitors will see</body>
  • <a href=“https://www.99digitalacademy.com/contact”>This text will be a link to the 99 digital academy contact page</a>
  • <a href=“https://www.99digitalacademy.com” target=“_blank”>This link will open in a new window</a>


How Does HTML Look Like on the web page?

HTML follows an easy structure, but once you have many it beat one place it can seem quite complicated. The thing to recollect is that every element features a beginning and ending tag, and therefore the bits sitting within the middle of those tags are going to be suffering from them.

Take a glance at the HTML below:


When the HTML is laid out like this you'll clearly see that every tag, will even have an end tag, to match it. When one among these tags is missing or written incorrectly, that’s when things can begin to interrupt.


If you right-click on this website – or any website, for that matter – and click on View Source, you'll see all of the HTML that dictates what this page seems like.


How Can HTML Help With SEO?

Certain HTML tags can help with SEO. While your CMS probably allows you to edit them easily (and it definitely does if you’re a SilverDisc client!) it are often useful to understand the way to find them within the HTML if your page or someone else’s page has these tags.

Title tags also are important for SEO, and these are for the text that appears at the highest of the user’s browser:

<title> a quick Introduction to HTML for Digital Marketers | complete web services </title>


Meta descriptions don’t improve your SEO rankings, but they ought to still contain your keywords in order that when a user is watching the search results page, they see that your listing contains an inquiry term they were looking for:

<meta name="description" content="Read our guide to HTML to seek out out how you'll improve the SEO, CRO, and style of your webpage by understanding some basic HTML tags." />


Meta Keyword:- Keyword tag isn't a consideration for SEO when it involves Google but other Search Engines do give priority thereto.

<meta name="keyword" content="all keywords associated with company or particular page" />


Canonical tag:- It removes duplicates of pages for Google and if you want to index two pages on google with the same content then you use canonical.<link rel="canonical" href="paticular site url"/>


Finally, image alt tags are used for images, and that they tell Google what it's a picture of. Using these wisely can assist you to urge your images into Google’s image search results

<img alt=" HTML on a webpage" />

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