A Google policy is finally out against those
obnoxious, irritating and spammy Pop-up advertisements! In the latest Google
policy update it has been made clear that “Pop-up Over” and “Pop-under” Ads
provide “no good user experience” and are “not suitable” to preserve a healthy online
ad Ecosystem. Here is the complete insight on the same –
In the line of weeding out “bad ads”, now
Google has taken steps against the “bad ad publishers” too. As updated by John
Brown “We do not believe these ads provide a good user experience, and
therefore are not suitable for
Google ads,”.
What about “Pop-under” Ads?
These are those corny ads which prefer to
stay hidden under your active browser windows! They are annoying too, because,
as they will “pop under” disguising your user experience again. Moreover, it
also difficult to understand which website opened them.
What triggered the change against advertisement policy?
Let’s put is this way – Do you remember
that, to get your attention, some ads so annoying use to get open right in
front of your current browser window, leaving your work unfinished. The current
Google policy is against only to those non-sense ads, obscuring the content you
want to see. It is positive step rank down those websites that use questionable
tactics, to promote anything and everything.
Therefore,
Internet gaint understands this well - Positive user experience is must not
only to the publishers but also to the advertiser is the demand of the hour. It is quite a while now that Google has been cracking down on poor
practices on the Internet.
“These
ads are not suitable for Google Adsense” – Final verdict from Google Mountain
View, CA
Adsense Policy that will make a difference with time –
Google intentions are “Virtuous” and “Pure”
– to not just offer an informative results, but also results that are quicker
and better for the end user. It is not just about direct user towards more helpful, informative results, but to push up those
results that matter — e.g., don’t annoy
them with a pop-up ads too – is one positive step towards it.
Putting
it in Layman Way “Google will start lowering the rank of the sites, where
content is not accessible in a straightforward manner” Be careful.
But what about the Publishers?
Publishers are acting doomed with these changes!
And why not? When in one way other or the other, it is taking away their
visitors or ad revenue. Most online advertisers are questioning, Is it fair for
Google to dictate the Online Advertisement world? However, all being said, the
reason seems to be quite reasonable – Good User Experience is all that matters.
Advertisers can still advertise in better and more user relevant and friendly
ways!
Putting it All Together –
The crackdown is only on those dual – Pop-ups
and pop-under advertisement! However, if you are not using those two types of
ads, then you have nothing to fear about. Every other Adsense rule remains the
same.
If you wish to earn with qualified Adsense
practices – opt for our PPC Management Services India, where we follow professional and authentic Adsense
strategies to increase your ROI helping upsurge your business revenue.
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