Ranking factor to rank on google:-
Most lists of Google ranking factors are too long. They specialize in listing every factor under the sun rather than people who actually matter. Even worse, because nobody knows all of them, most contain tons of myths and confusion that what to do to rank their site and business on google and reach more potential customers.
So today, we’re getting to take a special approach. instead of listing 200+ ranking factors, we’ll mention the 50 that we expect most deserve your attention for your site listing or ranking on google.
Here is the list of Top 50 factor of ranking on google:-
1. Domain History:
A site with volatile ownership or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain. Or, in certain cases, a penalized domain may carry the penalty over to the new owner.
2. Public vs. Private WhoIs:
Private WhoIs information may be a sign of “something to hide”. Googler Matt Cutts is quoted as stating.
3. Penalized WhoIs Owner:
If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person.
4. Country TLD extension:
Having a Country Code Top Level Domain (.cn, .pt, .ca) can help the site rank for that particular country… but it can limit the site’s ability to rank globally.
5. Keyword in Title Tag:
Although not as important as it once was, your title tag remains an important on-page SEO signal.
6. Title Tag Starts with Keyword:
According to Moz, title tags that start with a keyword tend to perform better than title tags with the keyword towards the end of the tag.
7. Keyword in Description Tag:
Google doesn’t use the meta description tag as a direct ranking signal. However, your description tag can impact click-through-rate, which is a key ranking factor.
8. Keyword Appears in H1 Tag:
H1 tags are a “second title tag”. Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from one correlation study.
9. TF-IDF: A fancy way of saying:
“How often does a certain word appear in a document?”. The more often that word appears on a page, the more likely it is that the page is about that word. Google likely uses a sophisticated version of TF-IDF.
10. Content-Length:
Content with more words can cover a wider breadth and are likely preferable in the algorithm compared to shorter, superficial articles. Indeed, one recent ranking factors industry study found that content length correlated with SERP position.
11. Table of Contents:
Using a linked table of contents can help Google better understand your page’s content. It can also result in in-site links.
12. Keyword Density:
Although not as important as it once was, Google may use it to determine the topic of a webpage. But going overboard can hurt you.
13. Page Covers Topic In-Depth:
There’s a known correlation between depth of topic coverage and Google rankings. Therefore, pages that cover every angle likely have an edge vs. pages that only cover a topic partially.
14. Page Loading Speed via HTML:
Both Google and Bing use page speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on your page’s HTML code.
15. Page Loading Speed via Chrome:
Google also uses Chrome user data to get a better handle on a page’s loading time. That way, they can measure how quickly a page actually loads to users.
16. Use of AMP:
While not a direct Google ranking factor, AMP may be a requirement to rank in the mobile version of the Google News Carousel.
17. Entity Match:
Does a page’s content match the “entity” that a user is searching for? If so, that page may get rankings to boost for that keyword.
18. Duplicate Content:
Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility.
19. Canonical:
When used properly, the use of this tag may prevent Google from penalizing your site for duplicate content.
20. Image Optimization:
Images send search engines important relevancy signals through their file name, alt text, title, description, and caption.
21. Magnitude of Content Updates:
The significance of edits and changes also serves as a freshness factor. Adding or removing entire sections is more significant than switching around the order of a few words or fixing a typo.
22. Historical Page Updates:
How often has the page been updated over time? Daily, weekly, every 5 years? The frequency of page updates also plays a role in freshness.
23. Keyword Prominence:
Having a keyword appear in the first 100 words of a page’s content is correlated to first page Google rankings.
24. Keyword in H2, H3 Tags:
Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. These heading tags in HTML help us to understand the structure of the page.
25. Outbound Link Quality:
Many SEOs think that linking out to authority sites helps send trust signals to Google. And this is backed up by a recent industry study.
26. Outbound Link Theme:
According to The Hilltop Algorithm, Google may use the content of the pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile.
27. Grammar and Spelling:
Proper grammar and spelling is a quality signal, although Cutts gave mixed messages a few years back on whether or not this was important.
28. Syndicated Content:
Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well… or may not get indexed at all.
29. Mobile-Friendly Update:
Often referred to as “Mobilegeddon“, this update rewarded pages that were properly optimized for mobile devices.
30. Quality of Internal Links Pointing to Page:
Internal links from authoritative pages on the domain have a stronger effect than pages with no or low PageRank.
31. Broken Links:
Having too many broken links on a page may be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality.
32. Affiliate Links:
Affiliate links themselves probably won’t hurt your rankings. But if you have too many, Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a “thin affiliate site“.
33. HTML errors/W3C validation:
Lots of HTML errors or sloppy coding may be a sign of a poor quality site. While controversial, many in SEO think that a well-coded page is used as a quality signal.
34. Domain Authority:
All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority.
35. URL Length:
Excessively long URLs may hurt a page’s search engine visibility. In fact, several industry studies have found that short URLs tend to have a slight edge in Google’s search results.
36. Page Category:
The category the page appears on is a relevancy signal. A page that’s part of a closely related category may get a relevancy boost compared to a page that’s filed under an unrelated category.
37. WordPress Tags:
Tags are WordPress-specific relevancy signals. According to Yoast.com:“The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other.”
38. User-Friendly Layout:
Citing the Google Quality Guidelines Document yet again.“The page layout on the highest quality pages makes the Main Content immediately visible.”
39. Useful Content:
As pointed out by Backlinko reader Jared Carrizales, Google may distinguish between “quality” and “useful” content.
40. Presence of Sitemap:
A sitemap helps search engines index your pages easier and more thoroughly, improving visibility. However, Google recently stated that HTML sitemaps aren’t “useful” for SEO.
41. Server Location:
Server location influences where your site ranks in different geographical regions (source). Especially important for geo-specific searches.
42. SSL Certificate:
Google has confirmed that use HTTPS as a ranking signal.
43. YouTube:
There’s no doubt that YouTube videos are given preferential treatment in the SERPs (probably because Google owns it ).
44. Use of Google Analytics and Google Search Console:
Some think that having these two programs installed on your site can improve your page’s indexing. They may also directly influence rankings by giving Google more data to work with (ie. more accurate bounce rate, whether or not you get referral traffic from your backlinks etc.). That said, Google has denied this as a myth.
45. Backlink Anchor Text:
As noted in this description of Google’s original algorithm:“First, anchors often provide more accurate descriptions of web pages than the pages themselves.”
46. Alt Tag (for Image Links):
Alt text acts as anchor text for images.
47. Links from .edu or .gov Domains:
Matt Cutts has stated that TLD doesn’t factor into a site’s importance. And Google has said they “ignore” lots of Edu links. However, that doesn’t stop SEOs from thinking that there’s a special place in the algorithm for .gov and .edu TLDs.
48. Organic CTR for All Keywords:
A site’s organic CTR for all keywords it ranks for may be a human-based, user interaction signal (in other words, a “Quality Score” for the organic results).
49. Bounce Rate:
Not everyone in SEO agrees on bounce rate matters, but it may be a way of Google to use their users as quality testers (after all, pages with a high bounce rate probably aren’t a great result for that keyword). Also, a recent study by SEMRush found a correlation between bounce rate and Google rankings.
50. Dwell Time:
Google pays very close attention to “dwell time“: how long people spend on your page when coming from a Google search. This is also sometimes referred to as “long clicks vs short clicks”. In short: Google measures how long Google searchers spend on your page. The longer time spent, the better.
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