1. What is the working of search engine spiders?
A spider is a program used by search engines to index websites. Every search engine has there own spiders, crawlers, robots to index a website. The main usage of search engine spiders is to index sites. It visits the websites and read their pages and creates entries for the search engine index. Their work is to scan all the content and index it on the search engine server if your website is set according to a search engine algorithm then it will rank you on that basis. Spiders do not monitor sites for unethical and black hat activities.
2. Which tool should be preferred between the Search Console and Analytics?
Both tools are equally important for the analysis Search Console tool should be preferred over the Analytics tool because it includes almost all essential tools as well as some analytics data for the search engine optimization. But now due to the inclusion of webmaster data in Analytics, we would like to have access to Analytics. Even we use the Tag Manager to analyze purposes.
3. What is a robots.txt file and How it is helpful for your site indexing?
A robots.txt file is a simple text page that is placed on the root level of the server (usually located at www. the company name.com/robots.txt). This file is used to exclude or include certain pages on your site from getting indexed by search engines and you are allowed and disallow a specific search engine. You can also use the file to exclude your entire website.
4.What is a 301 redirect? What is it used for? How is it different from a 302 redirect?
A 301 redirect is a permanent redirect of a URL or a domain. This is mainly used to redirect old or inactive pages to a newer page. A 302 redirect is a temporary redirect and does not pass any link equity.
If a site 302 redirects an old URL to a new one, none of the rankings associated with that page or domain are going to get transferred to the new URL. It’s important to always use a 301 redirect in order to ensure that link equity is passed.
5.What is a 404 error?
A 404 error is an HTTP response status code that indicates that the requested page couldn't be found on the server. This error is usually displayed within the internet browser window a bit like sites.
6.What are the causes of HTTP 404 errors?
HTTP 404 error is technically a client-side error which suggests it's your mistake, i.e., the requested page isn't present on your website. If you had maintained that page on your site, it might are indexed by the crawler and thus would are present within the server. Furthermore, you furthermore may receive this error, once you mistype a URL or when a webpage or resource is moved without redirecting the old URL to the new one. So, whenever you progress your webpage redirect the old URL to the new URL to avoid this error because it may affect the SEO of your site.
7.What is a picture Alt Text?
Image Alt text may be a feature that's added to a picture tag in HTML. It appears within the blank image box when the image isn't displayed thanks to a slow connection, broken URL, or other reasons. It provides information about the image to the search engines as they can't see or interpret images. Thus, it enables you to optimize images or improve the SEO of your site.
8.What is HTTPS/SSL Update?
HTTPS, which stands for Hypertext Transfer Protocol Secure), maybe a protocol for secure communication on the planet Wide Web. It uses SSL (Secure Sockets Layer) to feature an additional layer of security to the quality HTTP connection, i.e., it's a secure version of HTTP. It encrypts all data or communication between the server and therefore the browser.
For the websites which use HTTP protocol, the info is transmitted between the location server and therefore the browser as plain text, so anyone who intercepts your connection can read this data. Earlier, only the websites that handle sensitive data like MasterCard information were using it, but now most sites prefer HTTPS over HTTP. An HTTPS connection provides the subsequent benefits:
- Website Authentication
- Data Integrity
- Data Encryption
9. What's the Disavow tool?
The Disavow tool may be a part of Google Search Console that was introduced in October 2012. It enables you to discount the worth of a backlink so as to stop link-based penalties. It also protects the location from bad links which will harm the website's reputation.
10. What is a canonical URL tag and what's it used for?
A canonical URL tag may be a meta tag that's placed on a page to inform search engines which version of a page is that the “preferred” version. it's primarily wont to reduce duplicate content on your site.
A good example of when it's used is on e-commerce websites when there are 1,000 products during a category, which ends up in dozens of category pages for an equivalent category. All of the “duplicate” category pages would have a canonical tag pointing to the primary main category page. This helps search engines rank your main category page for the intended keyphrase.
11. What is cloaking?
Cloaking may be a black hat SEO technique that permits you to make two different pages. One page is meant for the users, and therefore the other is made for the program crawlers. it's wont to present different information to the user than what's presented to the crawlers. Cloaking is against the rules of Google because it provides users with different information than they expected. So, it shouldn't be wont to improve the SEO of your site.
12. Is HTML case-sensitive or case-insensitive?
HTML may be a case-insensitive language because uppercase or lowercase doesn't matter during this language and you'll write your code in any case. However, HTML coding is usually written in small letters.
13. What are the restrictions of the title and outline tags?
The title tag should be between 66-70 characters as Google generally displays the primary 50to 60 characters of the title tag. So, if your title is under 60 characters, there are more chances that your title is displayed properly. Similarly, the Meta description tag should be between 160-170 characters because the search engines tend to truncate descriptions longer than 160 characters.
14. what's Schema Markup?
Schema markup, which is additionally referred to as structured data, maybe a code or microdata that you simply incorporate in your sites to enable search engines better understand your pages and supply more relevant results to users. It helps search engines interpret and categorize information, which you would like to spotlight and to be presented as an upscale snippet by the program.
The schema doesn't affect the crawling. It just changes the way the knowledge is displayed and assigns aiming to the content. So, it tells the program what your data means instead of just telling what it says.
15. What is CTR?
CTR stands for Click-through Rate. It is calculated by dividing the number of times a link appears on a search engine result page (impression) by the number of times it is clicked by users. For example, if you have 10 clicks and 100 impressions, your CTR would be 10%.
The higher the clicks, the higher will be the CTR. A high click-through rate is essential for a successful PPC, i.e., the success of a PPC depends on the CTR. Thus, it is an important metric in PPC ads that helps you gauge the results and tells how effective your campaigns are.
These are some of the most important questions related to Technical SEO everyone must know for more SEO related information visit 99 Digital Academy offering Advance Digital Marketing Course and Training in Gurgaon.
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