What is Google Tag Manager?
Google Tag Manager may be a free tool that permits and helps you manage and insert marketing tags on your website without having to switch the code or editing your C panel of the website.
It is a user-friendly application offer by google which makes this a handier for the people that want to use different tracking codes on their site.
Working:- Information from one data source (your website) is shared with another data source (Analytics) through Google Tag Manager. Google Tag Manager becomes very handy once you have many tags to manage because all of the code is stored in one place.
It is beneficial for all the marketers because they will track or manage all the google and third-party tracking code in one place.
There is no need for developer help and assistance is needed and c panel control is additionally not needed if the location features a setup tag manager code within the site already.
How it Works:-
There is three main option for Google Tag Manager:
- Tags: Snippets of Javascript or tracking pixels
- Triggers: This tells GTM when or the way to fire a tag
- Variables: Additional information GTM may have for the tag and trigger to figure
What are tags?
Tags are snippets of code or tracking pixels from third-party tools. These tags tell Google Tag Manager what to try to do.
Examples of common tags within Google Tag Manager are:
- Google Analytics Universal tracking code
- Adwords Remarketing code
- Adwords Conversion Tracking code
- Heatmap tracking code (Hotjar, CrazyEgg, etc…)
- Facebook pixels
What are the triggers?
Triggers are how to fireside the tag that you simply found out. They tell Tag Manager when to try to do what you would like it to try to do.
What are the variables?
Variables are additional information that GTM may have for your tag and trigger to figure. Here are some samples of different variables.
The most basic sort of constant variable that you simply can create in GTM is that the Google Analytics UA number (the tracking ID number).
Those are the very basic elements of GTM that you simply will got to know to start out managing tags on your own.
Benefits of Google Tag Manager:-
- It may help your site load faster counting on what percentage tags you're using.
- It works with non-Google products.
- Flexibility to fiddle and test out almost anything you would like.
- All third-party code is in one place.
Drawbacks of Google Tag Manager:-
1.Time Taken:-
Unless you’re a seasoned developer, you'll get to carve out a piece of research and testing time. albeit it’s reading a couple of blog posts or taking a web class.
2.You must have some technical knowledge, even for the essential setup.
Check out the documentation from Google on the way to found out Google Tag Manager. Once you get past the “Quick Start Guide,” it takes you to a developer guide. Not a marketer’s guide. If you're a primary-time user, this may read like gibberish.
3. Make time for troubleshooting issues.
There is tons of troubleshooting that takes place when fixing tags, triggers, and variables. Especially if you're not in Tag Manager regularly, it’s very easy to forget what you only learned. For more complex tags, you'll likely need a developer with knowledge of how the website was built.
To get more information related to tag manager and Digital Marketing to visit 99 Digital Academy offering Advance Digital Marketing Course in Gurgaon.
0 Comments