What is Website Traffic and Types of Website Traffic:-
Website traffic is the number of people who come to your site through various channels and sources it can through search engines, organic, paid referrals which we are going to discuss in detail. Overall performance, engagement, lead, conversion, Authority, and profit entirely depends on website traffic and audience. The more traffic to the site, the more the revenue is which each person knows but doesn't know how to generate it efficiently. There are mainly 5 types of website traffic in Digital Marketing:-
- Direct Traffic:- Traffic generated by us when we visit our own site.
- Organic Traffic:- Traffic which comes when we rank on search engines like google which is mostly used.
- Paid Traffic:- Traffic which comes when we run ads on a different platform
- Referral Traffic:- When we share links to a particular blog or content on some platform it means we are referring our content to the public.
- Traffic from Social Media:- When creating channels on social media and through them, people come to our main website.
From the above-written list, the unpaid traffic is direct, organic, referral and traffic through social media by creating pages, and as the name says Paid traffic is the traffic generated by creating ads and campaigns in social media and google.
In this particular article, We are going to talk about FREE traffic and what are the best practices to bring free traffic to your website.
- Create High-Quality original Content
- On-Page SEO
- Off-Page SEO
- Guest Posting in relevant site
- Email Marketing
- Effectively use Social Media
- Create informal/guide Videos
- Find Influencers related to the product
- Collaborate With Partners
1. Create High-Quality original Content:-
High-Quality Content:- The meaning of quality content is content that creates value or valuable for the targeted customer's relevance of content is very important for customer so is for your site get rank and bring more audience and traffic. Engaging content means somehow, that content should engage the reader by providing relevant images, infographics, GIFs, videos, blog, pdf, and other content.
Original content:- refers to that the content is not copied from the other sources copied and duplicate content comes in black hat according to google algorithm which can lead to shutting down of your site from google. Instead of doing that, it is written from scratch with my own experience and in-depth research to maintain the originality and interest of the audience. Lastly, helpful content means, that it should solve the user’s problem that they are looking for if the content is not relevant to the content for which person comes on your site it will lead to a bad experience and it will lead to less audience on your site.
2.On Page Seo:-
On-Page SEO comprises of all the site optimization activities according to search engine whom we want to rank on the main google the main activities are as follows:-
- Optimize Website Speed
- Responsiveness of Website on every device
- Content SEO
- Keyword Density
- Proper Tag creation
- Maintaining Headline Hierarchy
- Proper Internal Linking
- Outbound Link
- Create High-Quality Content
- Keyword Research before writing any post and content on the website
- Attractive Page Titles
- SEO Friendly URL structure
- Proper Meta Description
- Optimize Media Files and images
- Content Formatting
- Sitemap Creation
- Robots file creation
3. Off-Page SEO
Off-page SEO has nothing to do with website design and optimization of the website. Basically, it is a type of promoting a website across all the internet channels and indirectly reaching our potential audience, and creating backlinks to our site. Optimizing for off-site ranking involves many techniques such as –
- Guest Posting
- Social Media Promotion
- Email Marketing
- Question and answering
- Influencer Marketing
- Link Building/Exchanging
- Image/Video/Docs/pdf/ppt Submission
- Social Bookmarking
- Blog Commenting
- Local Business Listing
- profile creation
- Directory Submission
- Infographic submission
4. Guest Posting in relevant site
Guest blogging is about building relationships through posting blogs on relevant sites of your brand or product niche. You’re networking with other bloggers and making new connections which might prove useful later on and it also helps to create a backlink and audience for your own website by providing relevant and useful information.
If you are a good blogger then you will gain website traffic for sure the importance of guest posting as follows:-
- Boost your credibility and image
- Helps to share the content with different audiences
- Helps to extend your network with other bloggers
- Ultimately bring traffic to your website
- Helps to build relationships
- Introduces with new people
- Increase your Social Media Following
- Gaining the trust of people
5. Email Marketing
Start using an e-mail marketing platform and grow your email lists. Mailchimp is free for a certain number of subscribers. Offer an incentive on your website to get people to sign up. Offer them something in exchange for signing up. Update and send out an e-newsletter at least one-two times a month with updates, sales, and other information for your current and prospective clients. You can mail your customer if something new happens to suppose if you are adding offers on some product or services of your site you can send custom emails to your potential customer whose email is saved in your format.
6. Use Social Media to promote Website
Social media is still a great tool for free website traffic in 2021. Social media channels play an important role in driving traffic to your website. Such channels like Facebook, Twitter, Instagram, and LinkedIn to promote blog posts and other useful pages on your website. This way you can turn your social media audience into website visitors by creating engaging content and trendy content, and draw traffic from their networks if you post shareable content. You have to build your social media marketing strategy for effective marketing. Platforms like Facebook and Instagram also give you features to promote a particular post so you can share links from your site's post on social media. Famous social media channels are –
- Quora
7. Create informal/guide Videos:-
Video marketing is a practice of using videos to promote and market your product or service to potential and existing customers you can share this video on different video sharing sites and reach customers. The majority of the audience prefers visual presentations so you can create videos and publish them on different video publishing channels like Youtube which is a famous and big platform to gain an audience if your content is unique and of high quality, then you will definitely gain an audience. You can promote your brand through videos by solving people’s problems. Also, you can give a link to your website, so that, people will come to your website for more necessary information.
Video marketing increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new and creative medium that genuinely attract more and more audience and videos engage more audience rather than blogging and other activities.
To get more information related to Seo and Digital Marketing how it is implemented in practice you can visit 99 Digital Academy providing Best Digital Marketing Course in Gurgaon.
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