Facebook Ad Sizes and Specs | The Complete Cheat Sheet

 Facebook Ad Sizes and Specifications |  The Complete Cheat Sheet

Facebook has probably the most sophisticated advertising system of all social networks. This makes sense. Facebook has by far the most users of any social platform. 

But if you’re going to advertise on Facebook, you will have more competition than on smaller, more niche networks. 

If you do choose to advertise on Facebook, you will find a surprisingly large number of Ad options. We cover most of them below.

1. Facebook Feed Ads size

The formal sizes and specifications for Facebook Feed Image ads are:

• Recommended image size: 1200 x 628 (1080 x 1080 for a 1:1 image). No maximum size restrictions
• Image ratio: 9:16 to 16:9 (no link involved), 1.9:1 to 1:1 (if there is a link)
• Images no more than 20% text
• Image file types: .jpg or .png (Note: animated GIFS should be uploaded as a video ad)
• Text: 125 characters (if there is no link)
• Headline: 25 characters (any more will appear truncated)
• Link Description: 30 characters

2. Facebook Video Ads

The formal sizes and specifications for Facebook Feed Video ads are:

• Recommended uploading the highest-resolution source video available without letter or pillar boxing (No black bars).
• Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square)
• Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16)
• Multiple acceptable video formats, but .MP4 or .MOV recommended
• Max video file size: 4GB
• Max video length: 240 minutes
• Video captions and sound: optional but recommended
• Video thumbnail image no more than 20% text
• Headline: 25 characters (any more will appear truncated)
• Link Description: 30 characters

3. Facebook Carousel Ads

Facebook Carousel ads are quite versatile, and brands can use them is numerous locations:

• Facebook Feed (Image and Video)
• Facebook Right Column
• Facebook Instant Articles
• Facebook Marketplace
• Facebook Audience Network Native, Banner, and Interstitial

The formal sizes and specifications for Facebook Carousel images are:

• Minimum image size: 600 x 600
• Recommended image size: At least 1080 x 1080. No maximum size restrictions
• Minimum 2 cards and max of 10 cards per Carousel Ad
• Recommended image ratio: 1:1
• Images no more than 20% text
• Image file types: .jpg or .png
• Text: 125 characters (if there is no link)
• Headline: 40 characters (any more will appear truncated)
• Link Description: 20 characters (optional on Instant Articles)

The formal sizes and specifications for Facebook Carousel videos are:

• Recommended resolution (Facebook Carousel video): 1080 x 1080 pixels
• Minimum 2 cards and max of 10 cards per Carousel Ad
• proper aspect ratio: 1:1
• All video formats should be either .MP4 or . MOV
• Max video size: 4GB per video
• Max video length: 240 minutes
• Video thumbnail image no more than 20% text
• Text: 125 characters (if there is no link)
• Headline: 40 characters (any more will appear truncated)
• Link Description: 20 characters (optional on Instant Articles)

4. Facebook Right Column Ads

The formal sizes and specifications for Facebook Feed ads are:

• Minimum image size: 600 x 600
• Recommended image size: 1200 x 628
• Image ratio: 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link)
• Images no more than 20% text
• Image file types: .jpg or .png
• Text: 125 characters (if there is no link)
• Headline: 25 characters (any more will appear truncated)
• Link Description: 30 characters

5. Facebook Instream Video Ads

The formal sizes and specifications for Facebook Feed Video ads are:

• Recommended to upload the highest-resolution source video possible
• The recommended aspect ratio is 16:9 (but can be between 9:16 to 16:9 (depending on the aspect of the main video)
• Multiple acceptable video formats, but .MP4 or .MOV recommended
• Max video file size: 4GB
• Max video length: 5 to 15 seconds
• Video captions and sound: optional but recommended (it makes sense to match these with the main video)
• Video thumbnail image no more than 20% text

6. Facebook Marketplace Ads

The formal sizes and specifications for Facebook Marketplace image ads are:

• Minimum image size: 600 x 600
• Recommended image size: 1200 x 628
• Image ratio: 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link)
• Images no more than 20% text
• Image file types: .jpg or .png
• Text: 125 characters (if there is no link)
• Headline: 25 characters (any more will appear truncated)
• Link Description: 30 characters

The formal sizes and specifications for Facebook Marketplace video ads are:

• Recommended to upload the highest-resolution source video possible
• The recommended aspect ratio is between 9:16 and 16:9
• Multiple acceptable video formats, but .MP4 or .MOV recommended
• Max video file size: 4GB
• Max video length: 240 minutes
• Video thumbnail image no more than 20% text
• Text: 125 characters (if there is no link)
• Headline: 25 characters (any more will appear truncated)
• Link Description: 30 characters

7. Facebook Instant Article Ads

The formal sizes and specifications for Facebook Instant Answers Ads images are:

• Minimum image size: 600 x 600
• Recommended image size: 1200 x 628
• Image ratio: 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link)
• Images no more than 20% text
• Image file types: .jpg or .png
• Headline: 25 characters (any more will appear truncated)
• Link Description: 30 characters

The formal sizes and specifications for Facebook Instant Answers Ads videos are:

• Recommended to upload the highest-resolution source video possible
• The recommended aspect ratio is between 9:16 and 16:9
• Multiple acceptable video formats, but .MP4 or .MOV recommended
• Max video file size: 4GB
• Max video length: 240 minutes
• Video thumbnail image no more than 20% text
• Headline: 25 characters (any more will appear truncated)
• Link Description: 30 characters

8. Facebook Stories Ads

The formal sizes and specifications for Facebook Stories Ads images are:

• Recommended image size: 1080 x 1920 (but keep your text within 1080 x 1420)
• Image ratio: 1.91 to 9:16
• Images no more than 20% text
• Image file types: .jpg or .png

The formal sizes and specifications for Facebook Stories Ads videos are:

• Recommended to upload the highest-resolution source video possible
• The recommended aspect ratio is between 1.91 to 9:16
• Leave 250 pixels at the top and bottom free from text and logos
• Multiple acceptable video formats, but .MP4 or .MOV recommended
• Max video file size: 4GB
• Max video length: 15 seconds
• Video thumbnail image no more than 20% text

9. Facebook Collection Ads

The formal sizes and specifications for Facebook Collection Ads images are:

• Minimum image size: 600 x 600
• Image ratio: 1:1 for square, 9:16 for landscape
• Maximum image file size: 30MB
• Images no more than 20% text
• Image file types: .jpg or .png
• Text: 90 characters
• Headline: 25 characters (any more will appear truncated)

The formal sizes and specifications for Facebook Collections Ads videos are:

• Recommended minimum resolution: 1200x628
• Multiple acceptable video formats, but .MP4 or .MOV recommended
• Max video file size: 4GB
• Recommended video length: less than 2 minutes
• Max video length: 120 minutes
• Video thumbnail image no more than 20% text
• Text: 90 characters
• Headline: 25 characters (any more will appear truncated)

For More Information on Social Media Ads and its character limits and sizes, you can consult our experienced professionals who offer Digital Marketing Course in Gurgaon.