Tips to Successful A/B Testing for Website & Email Marketing

A/B testing allow you to testing different version of single product to see how little bit changes can have large impact on your conversion result. In a simple word we can also said that A/B test, a dynamically random visitor is shown a campaign, which is generally the current campaign or the B which is the new design or the challenger page. The reaction of the visitor is tracked, whether the visitor leave the page or make a purchase based on what the web page looks like. these all activity are recorded and the result determine which page design A or B will become the new page from the website These A/B test is also called A/B split test.

Good planned A/B testing can make a large different in the effectiveness of your marketing strategy and its give better result for expanding your business. Testing takes the guesswork out of website optimization and enable data backed  decisions that shift business conversion from we think to we know by analyze the impact that changes have on your sites like sign up, purchase, offer, download or whatever else your goals, may be every changes produces positive result.

A/B testing is not just used to test the only web page. There are many other variables on a web page that can business owner use an A/B test to determine whether they have any effect on the behavior of visitors to the website.

Other variables that might be tested using an A/B test include:

·         Banner ads

·         E-mails

·         Landing pages

·         Other changeable variables

A/B testing for your website, this likely includes the headline

·         Your call to action button

·         Any graphic you use in direct correlation to your sales efforts

·         Services or product descriptions

In an email marketing, it probably includes the same thing. In an ad, especially a text ad, you have fewer things to change and so likely you will test either the main headline or the offer itself.The campaign that performs the best. This may be automatically determined by open rate, click rate, total revenue, or manually chosen based on the reporting data you find the most valuable.

You can also choose a single variable type— Form name, Subject line, Content or Send time and create up to three variations. We’ll generate all possible combinations and send them to different sets of subscribers, so no subscriber receives more than one combination of your campaign.

Variables You Can Test

Here is some bulk mail marketing idea for business owners

Find what day of the week gets better open rates?

Does the time of day a campaign is sent affect the click rate?

Optimize your subject line according to your product or services.

Including your company name in your subject line increase engagement

Find subscribers more likely to click a linked image or linked text

DIGITAL MARKETING IS THE BEST WAY TO GROW YOUR BUSINESS